Holiday spending should increase in 2017, annual survey says

November 13, 2017 - 6:20 am

With Black Friday only 11 days away, retailers are looking forward to a strong holiday shopping season. 

The National Retail Federation's annual survey shows the average American will spend $967 dollars this year on Christmas gifts, which is nearly 3.5 percent more than in 2016. And that surge is buoyed by the economy, which has shown no signs of slowing down. 

"We think people are more upbeat, of course," said David Overfelt, Missouri Retailers Association director. "We think some people are going to feel that it's time to make up for being a little tighter in the past."

Anyone looking for part-time work should have no trouble in finding a job in retail. With historically low unemployment rates, store managers are having a difficult time in finding enough help.

Electronic devices remain a very popular Christmas shopping option, but a lot of people will allow their friends and family choose their own presents.

"Gift cards are still one of the largest categories, gift cards and cash," Overfelt said.

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